Blog Archives

Change Quote

April 17, 2009
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Knowing the difference between needs and wants

Change Quote

April 17, 2009
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Make a plan or budget, and follow through

Psyched Quote

April 17, 2009
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“My parents never taught me about money.”

Change Quote

April 17, 2009
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“Living modestly and being happy with what you have — therein lies the success of saving.”

Psyched Quote

April 17, 2009
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Popular culture plays a part as well. “People watch TV and think they have to live the life of characters on their shows,” says DebtSmart.com creator Scott Bilker.

Psyched Quote

April 17, 2009
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“We have lost a tactile sense of money,” says Rakesh Gupta, associate dean of the School of Business at Adelphi University in Garden City, N.Y. “We’re using plastic now. It doesn’t seem like money. When we have a roll of money that gets smaller and smaller, we think about where we should spend it. Now that we can whip out a credit card or debit card, the pool of money seems endless.”

Psyched Quote

April 17, 2009
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It is hard to save money, but we must try. We must begin by looking at ourselves and our needs, as opposed to our wants.

Psyched Quote

April 15, 2009
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Fold ‘em

“The quickest way to double your money is to fold it and put it back in your pocket.”

—Author Unknown

Consumers ‘like’ warehouse club fees

April 15, 2009
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Warehouse clubs. We’ve all been there—and most of us have carted out a giant container of something that, when we get home, we wonder what we were thinking at the time. How are we ever going to eat 10 pounds of dill pickles, and why did it seem like a good idea at the time we purchased them?

According to researchers Michael Norton and Leonard Lee in the Harvard Business School Working Knowledge for Business Leaders (http://hbswk.hbs.edu), one in every 11 people in the United States and Canada buys something from Costco. Warehouse clubs, they say, are estimated to be a $120 billion industry in the United States alone. Norton and Lee wanted to know why people go to these clubs and overbuy—even when the prices are not really a bargain. Their explanation: The presence of the membership fees alone, regardless of whether there is an actual savings on products, creates a “fees/savings” link, which leads shoppers to spend more on “perceived great deals.”

Using both field data and studies in which they created their own “membership clubs,” the researchers found:

• Consumers behave irrationally when there are membership fees.

• When stores charge fees, consumers infer a “fees/savings” link because they believe the stores charge the fees in order to offer members better prices.

• The mere presence of fees leads to increased spending.

• Consumers were more likely to express a desire to shop at stores that charged fees than those that did not—even when products and savings were similar.

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