By RAMIT SETHI NYT
November 30, 2010, 12:03 pm
Ramit Sethi runs the Web site I Will Teach You to Be Rich.
One of my friends has been meaning to fax his health insurance company to stop an overcharge worth hundreds of dollars each month. When I asked him why it’s taking so long to fix it, he gave me an astonishing reason: He said he didn’t have a fax machine.
It’d be easy to point and laugh at him for being lazy. But he’s a successful entrepreneur. So why does he find it so hard to motivate himself?
Many of us think we make rational financial decisions. We believe we’re in control. “If I just try harder,” we say, “I could save $100 more each month.”
Yet time and time again, our willpower fails us, and we yo-yo back to our same spending patterns.
So here’s how to turn a few powerful psychological principles in your favor and save more, pay off debt and live a richer life. To read the complete article, please click here.







