There’s a reason that America is the largest consumer market in the world: It also happens to be the largest advertising market in the world. Advertising works — and it has been proven again and again for over a century. Every successful business spends money on advertising, everything from public relations to TV to Internet-search advertising. -Fortune magazine contributor
You feel entitlement – you think you deserve certain things.
“My parents never taught me about money.”
Popular culture plays a part as well. “People watch TV and think they have to live the life of characters on their shows,” says DebtSmart.com creator Scott Bilker.
“We have lost a tactile sense of money,” says Rakesh Gupta, associate dean of the School of Business at Adelphi University in Garden City, N.Y. “We’re using plastic now. It doesn’t seem like money. When we have a roll of money that gets smaller and smaller, we think about where we should spend it. Now that we can whip out a credit card or debit card, the pool of money seems endless.”
It is hard to save money, but we must try. We must begin by looking at ourselves and our needs, as opposed to our wants.
Fold ‘em
“The quickest way to double your money is to fold it and put it back in your pocket.”
—Author Unknown
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